Job Description

岗位职责 / Job Responsibilities 市场营销 / Marketing

• 制定并执行公司市场营销战略，明确目标市场、竞争定位和客户群体。

Develop and implement the company’s marketing strategy, identifying target markets, competitive positioning, and customer groups.

• 负责市场数据的收集与分析，包括客户需求、竞争对手、市场规模和发展趋势。

Collect and analyze market data, including customer needs, competitors, market size, and trends.

• 规划并监控广告投放预算，确保资源利用最大化和投资回报率提升。

Plan and monitor advertising budgets to maximize resource utilization and ROI.

• 开展数字营销活动，包括搜索引擎优化（SEO）、搜索引擎广告（SEM）以及社交媒体广告投放。

Execute digital marketing activities, including SEO, SEM, and social media advertising.

• 策划和执行线上线下的营销活动，如展会、推广会、线上广告投放等。

Plan and execute online and offline marketing activities, such as trade shows, promotions, and online advertisements.

• 建立并维护公司与合作伙伴、行业媒体及相关机构的合作关系，扩大市场覆盖率。

Build and maintain partnerships with industry media, partners, and relevant organizations to expand market coverage.

• 定期召开市场工作会议，汇报进展并讨论市场计划的优化。

Hold regular marketing meetings to report progress and discuss strategy optimization. 品牌推广 / Brand Promotion

• 设计并实施全年度品牌推广方案，涵盖活动策划、内容传播、媒体合作等方面。

Design and implement annual brand promotion plans, including event planning, content dissemination, and media partnerships.

• 建立品牌视觉识别体系，确保品牌形象在所有宣传渠道中的一致性。

Establish a brand visual identity system to ensure consistent branding across all channels.

• 协调公司内部设计团队和外部供应商，完成高质量的宣传材料和品牌内容。

Coordinate internal design teams and external vendors to produce high-quality promotional materials and brand content.

• 策划并管理品牌活动，包括展会、发布会、客户见面会等，确保活动的吸引力和传播效果。

Plan and manage brand events, including trade shows, launch events, and client meetings, ensuring their appeal and outreach effectiveness.

• 跟踪品牌知名度和客户满意度指标，提供针对性改进方案。

Monitor brand awareness and customer satisfaction metrics, providing targeted improvement plans. 客户线索管理 / Lead Management

• 制定高效的线索收集和管理流程，从潜在客户识别到最终成交进行全程跟踪。

Develop efficient lead collection and management processes, tracking from identification to conversion.

• 借助CRM（客户关系管理）工具维护客户数据库，确保数据的完整性和实时更新。

Use CRM tools to maintain a comprehensive and up-to-date customer database.

• 每周提交客户线索管理报告，包含线索来源、数量、质量和转化率等数据分析。

Submit weekly lead management reports, including data analysis on lead sources, quality, and conversion rates. 其他职责 / Other Responsibilities

• 协助其他部门完成与市场营销和品牌推广相关的交叉性任务。

Assist other departments with tasks related to marketing and brand promotion.

• 根据公司战略调整，参与新的市场开拓项目并提供相关支持。

Participate in new market expansion projects and provide related support based on company strategy.

• 完成甲方指派的其他任务，以满足公司运营需求。

Complete other tasks assigned by Party A to meet operational needs.

Job Tags

Full time,

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