Job Description
Public Relations Coordinator, Skechers Performance
The Public Relations (PR) Coordinator for the Skechers Performance division assists in the development and execution of PR-related activations and initiatives which expand the impact of sport and technical product as well as athletes. This position would help to further elevate the Skechers brand, specifically its Performance division with sport categories that include running, golf, pickleball, and more. This role also provides the Public Relations team with both administrative and operational support, ensuring the PR team remains organized while managing multiple projects at a time.
Please note that this is currently a hybrid position, with a combination of remote and in-office work at Skechers’ Manhattan Beach headquarters. In-person collaboration is a key component of this position and as such, scheduling is subjective according to the needs of the department and company.
Job Purpose
The Public Relations (PR) Coordinator for the Skechers Performance division assists in the development and execution of PR-related activations and initiatives which expand the impact of sport and technical product as well as athletes. This position would help to further elevate the Skechers brand, specifically its Performance division with sport categories that include running, golf, pickleball, and more. This role also provides the Public Relations team with both administrative and operational support, ensuring the PR team remains organized while managing multiple projects at a time.
Essential Job Responsibilities
- Support and coordinate targeted pitches, specifically designed to secure placements, and create earned coverage opportunities for the Skechers Performance division
- Pitches should target appropriate sport, fitness, sneaker, trend, and lifestyle media when applicable
- Help build Skechers brand through influencer and celebrity partnerships and seedings
- Assist in the development and execution of PR-related activations within the Skechers Performance division
- Stay in-the-know of relevant trends to utilize in pitches
- Stay in-the-know of relevant events surrounding Skechers Performance ambassadors and products
- Stay in-the-know of product and technology developments relevant to being the “Comfort Technology Company”
- Other duties as assigned
Press
- Support the planning and execution of PR marketing campaigns, ensuring alignment with brand messaging and target audience
- Maintain a strategic and creative mindset when developing pitches, providing event support, and assisting in PR-related activations and initiatives – all with the goal of helping to grow the Skechers Performance division
- Identify and execute brand integration opportunities for relevant sport events working within allocated budgets
- Identify and execute placements for key company initiatives pertaining to the Skechers Performance division
- Occasionally assist in media outreach for product placement (digital media, sport/trade magazines, blogs, vlogs, regional/national TV shows)
- Build and nurture relationships with editors, journalists, reporters, wear testers/reviewers, and other key media contacts
- Work collaboratively with marketing, digital, social, and product teams to align on messaging
- Monitor media coverage, compile PR reports, and manage press clippings
- Scan/screengrab and file press placements for long lead, short lead and online media (daily)
- Organize daily hits in media monitoring portal, including Google alerts and manual searches (daily)
- Prepare and ship mailings for gifts, social posts, and new product launches to editors, celebrities, influencers, ambassadors, etc. as needed
Travel & Events
- Attend and participate in press events, tradeshows, openings, etc.
- Travel to key Skechers Performance events as needed
- Participate and support the annual Skechers Pier-to-Pier Friendship Walk
- Visit newsstands to purchase magazines and newspapers with press hits when needed
Organization & Administration
- Ensure documents are up-to-date to assist in PR forecasting and planning
- Coordinate PR calendars (master, seasonal pitch, BOBS from Skechers, ambassador posts, etc.)
- Maintain and build editor contact lists for print, online and broadcast media
- Assist in building a team rolodex of relevant sport/product wear testers, influencers, celebrities, and “sneakerheads”
- Support the planning and execution of PR events
- Organize daily hits in broadcast monitoring portal and delete irrelevant content (daily)
- Submit and log shoe orders including but not limited to press pulls, influencer giftings, athlete seedings, etc. to data entry
- Ship and manage inventory of press samples
Job Requirements
- Ability to work on-site
- Ability to multi-task and prioritize effectively
- Exemplary organizational and time management skills
- Excellent communication skills (both written and oral)
- Strong writing and editing skills
- Comfortable working events, including some weekends or travel
- Strong attention to detail
- A team player with the ability to work effectively in a dynamic, quick-moving environment
- Working knowledge of popular culture and current fashion/footwear trends
- Working knowledge of basketball, baseball, golf, running, pickleball, and soccer
- Working knowledge of press outlets, including sports-focused online and print outlets
- Working knowledge of social media trends, principles, and influencer strategies
- High-level proficiency in Microsoft Office (Excel, Word, PPT, Teams, etc.)
- Proficency with Adobe Photoshop and News Exposure
- Proficency with PR Campaign Management software, specifically Cision
- Demonstrated interest in Public Relations
- Genuine and demonstrated interest in fashion, footwear, and fitness
Education and Experience
- Bachelor’s degree in Public Relations, Advertising, Communications and/or Marketing or equivalent work experience
- 3+ years of experience fashion, athletic, or footwear PR experience preferred
- Previous agency experience preferred
- Established contacts in sports, fashion, fitness, charity, footwear and TV media preferred
The pay range for this role is $69,000-$75,000/year.
About Skechers
Skechers (NYSE: SKX), a global, Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do – delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
Job Tags
Work experience placement, Seasonal work, Local area, Remote job,